Target Market Theory -JICNARS *

JICNARS
This chart is used to look at newspaper and magazine circulation. advertisers in newspaper and magazine still use this chart, it divides audience into a potential spending bracket.

Group	AUDIENCE	OCCUPATIONS
A	Upper middle class eg Successful business or professional	Doctors, Judges, CEO’s, Directors
B	Middle class, eg Senior Business or professional but not at the top of their business.	Head of departments, Teachers, Managers
C1	White collar lower middle class eg small trade people and non-manual workers.	Receptionist, call centre workers, nurse, firemen
C2	Blue Collar skilled working Class	Factory Workers, electricians, carpenters
D	Semi-skilled or unskilled manual workers	Retail, gardening ,cab drivers, window cleaners
E	Those at the lowest levels. Casual workers, people who are dependent on social security	Cleaners café, holding billboards, leaflets

researching and analysing magazine's online

Researching and analysing online

I was looking into magazines that have a digitall version. so that if my magazine was to go that far then i would have some insight into how it should look and the content.

A contents page can tell you a lot about a magazine and who the intended target audience is.  When looking at the online content of Uncut Magazine, I automatically think that its Target Audience is Rockers or people into heavy metal music. Therefore, the reader profile would be someone who likes dark colours, enjoy listening to that type of music also they wouldn’t shop at high street shops maybe charity shops. They would also buy music from record shops.

The website can be more interactive, post links, video and audios whereas the magazine it just words and images. It's also cheaper to read it online than to buy it in a shop its also more accessible you don't have to queue to buy. With an online publication, you can access it at home, at work, or on the move.