This chart is used to look at newspaper and magazine circulation. advertisers in newspaper and magazine still use this chart, it divides audience into a potential spending bracket.
Group
|
AUDIENCE
|
OCCUPATIONS
|
A
|
Upper middle class eg Successful business or professional
|
Doctors, Judges, CEO’s, Directors
|
B
|
Middle class, eg Senior Business or professional but not at the top of their business.
|
Head of departments, Teachers, Managers
|
C1
|
White collar lower middle class eg small trade people and non-manual workers.
|
Receptionist, call centre workers, nurse, firemen
|
C2
|
Blue Collar skilled working Class
|
Factory Workers, electricians, carpenters
|
D
|
Semi-skilled or unskilled manual workers
|
Retail, gardening ,cab drivers, window cleaners
|
E
|
Those at the lowest levels. Casual workers, people who are dependent on social security
|
Cleaners café, holding billboards, leaflets
|
No comments:
Post a Comment