Continuation of Target Market Profile

Psychographics

Psychographics is the study of qualities, principles, attitudes, interests, and lifestyles. Psychographic studies of individuals or communities can be valuable in the fields of marketing.

The type of person that would buy the magazine is the mainstream / succeeder type of person, they are the people that think about other rather than themselves also they are more likely to respond to family brands but also their self confident and because a Gospel magazine or not as popular as pop- or rock magazines have to be a bit more confident.

Demographics     

                             

Uses and Gratifications

Uses and Gratifications Theory is a method to understanding why people actively look for in specific media outlets and content for gratification purposes. The theory discusses how users proactively search for media that will not only meet a given need but also enhance awareness, public interactions and diversion.

It assumes that members of the audience are not passive but take an active role in interpreting and integrating media into their own lives.

I want people to be able to learn some things form my magazine e.g. how to become an artist. But I also want young teens that have jobs or study to have some time to escape from things. Its something to take you minds off of things. They could show their friends what there reading and introduce them to there genre. This magazine is there to discover up and coming artists to celebrate the old ones.

Text integration

School Magazine Analysis

Research on Gospel Music Magazine

I was researching different gospel magazine to see what had already been produced, some of them looked really old and they were all prompting American Gospel singers. so because there are already older music magazines I want mine to be different to catch the attention of the younger, more urbanised audience.
The Mastheads on all the magazines above are very simple and one colour they all have the word gospel in it which helps the consumer in their genre choice.

Front cover and contents page with flat plans

Mode of Address

Modes of address can be defined as the ways in which relations between addresser and addressee are constructed in a text. There are many different types of modes such in/formal text, colloquial (slang) eg Init, bruv, peng, expletive (swear words).

A colloquialism is an informal expression, that is, an expression not used in formal speech or writing. These type of words may be used in a teen pop magazines, posters and advertisements that maybe trying to attract a younger audience

Expletive words or phrases do not contribute any meaning but is added only to fill out a sentence or a metrical line. This maybe used in rock magazines that are generally for an older audience

In order to correspond, a producer of any text must make some assumptions about the anticipated audience.

Especially in music magazine the pictures and target audience of the magazine influence the choice of mode of address if you have images of cartoon characters then you would try to use less words and make them very simplistic whereas if the images were of very technical computer technology the mode of address would be formal not very simple.

Masthead Research

Front cover and contents page

What does the NME Reader Profile suggest abou the Target audience?

The NME reader profile would recommend that the main target audience for the NME Magazine would be read by men that are aged around 20-28. I believe this because the imagery above the text there are images that would depict a young man’s character. E.g. converse, x-box.

People who are working full time are the higher percentage of consumers buying this magazine. NME is also a way that these consumers can escape from their troubles at work; it’s something for them to read in their own time and space.

The brands that are in the reader profile would link in with the working full time percentage because they have the money to buy the latest things and top brands therefore they can buy a magazine that is price around £2.50 that comes out each week .
People who buy this magazine may be in the D-C1 group according to the JICNARS Theory. I believe white males who are aged 20-28 mainly from London would buy this magazine. I get all my theory from the NME reader profile. I believe it to be white males because of the hair care products and the top picture.

By looking at the NME reader profile you can see the type of person that would buy NME. According to the psychographics chart the type of person to buy the NME magazine would be The Aspire /The Explorer because the aspire is a very materialistic person and  in the reader profile it was full of name brands. The explorer is very young and that’s what the profile suggest also he seems like he’s up for an adventure.

http://www.ipcadvertising.com/resource/fd4e20nlh1xefkowjxdha4xu.pdf   Click link to view NME Reader Profile

Text manipulation

A list of 5 possible sections/Articles

-Latest Events - Free or cheap concerts and festival in different locations in and around London

 
-How to make it as a Gospel artist -  an introductory step by step guide on how to make it in the industry and how to get the ball rolling.

- National  Gospel youth choir

-Exclusive interview - with up and coming new band 3 Saintz

-Feature- discovery page - views and comments on the genre

Flat plan for school magazines

A flat plan shows where all articles and adverts are laid out, and in what order. It allows total control of the magazine making process avoiding misunderstanding. Without a flat plan, the people making the magazine or any other publication struggle to control, which pages go where.

On my front cover flat plan I wanted a medium close up of a student and a banner that goes diagonally across the students top with says results I also have a big masthead at the top with two cover lines. My flat plan is very simple and basic which is not very good because when it comes to making it I will then have to spend time during production thinking of which colours I want to use which and so forth also if  we were in a magazine company then this could cause confusion with people trying to understand what I actually wanted on my magazine.

On the contents page flat plan I wanted an image of a group of people then a contents page banner underneath. Under that I had a list of all the articles wanted in the magazine. Then at the bottom would be 4 pictures that were the “Pictures of the week “.

Again this flat plan was very simple and could cause people in production to be confused. I need to next time make it more detailed, so that I can clearly convey what I want to have on my contents page.

Overall, I can see what I want to have on my school magazine but other may not, so I next time need to make it more detailed but not to complex.

Original Photography

 This is a medium head shot

This is also a medium shot but its an action shot also

This is a medium long shot of multiple people with this picture i had to postion a light so the picture didint come out dark whereas the picture above i wanted natural light



These are just some of the original images taken by me that I have used for my magazine front cover and my contents page.

Target Audience Profile