Psychographics
Psychographics is the
study of qualities, principles, attitudes, interests, and lifestyles.
Psychographic studies of individuals or communities can be valuable in the
fields of marketing.
The
type of person that would buy the magazine is the mainstream / succeeder type
of person, they are the people that think about other rather than themselves
also they are more likely to respond to family brands but also their self confident
and because a Gospel magazine or not as popular as pop- or rock magazines have
to be a bit more confident.
Demographics
Uses and Gratifications
Uses and Gratifications Theory is a method to understanding why people actively look
for in specific media outlets and content for gratification purposes. The
theory discusses how users proactively search for media that will not only meet
a given need but also enhance awareness, public interactions and diversion.
It
assumes that members of the audience are not passive but take an active role in
interpreting and integrating media into their own lives.
I want
people to be able to learn some things form my magazine e.g. how to become an
artist. But I also want young teens that have jobs or study to have some time
to escape from things. Its something to take you minds off of things. They
could show their friends what there reading and introduce them to there genre.
This magazine is there to discover up and coming artists to celebrate the old
ones.
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