Mode of Address

Modes of address can be defined as the ways in which relations between addresser and addressee are constructed in a text. There are many different types of modes such in/formal text, colloquial (slang) eg Init, bruv, peng, expletive (swear words).

A colloquialism is an informal expression, that is, an expression not used in formal speech or writing. These type of words may be used in a teen pop magazines, posters and advertisements that maybe trying to attract a younger audience

Expletive words or phrases do not contribute any meaning but is added only to fill out a sentence or a metrical line. This maybe used in rock magazines that are generally for an older audience

In order to correspond, a producer of any text must make some assumptions about the anticipated audience.

Especially in music magazine the pictures and target audience of the magazine influence the choice of mode of address if you have images of cartoon characters then you would try to use less words and make them very simplistic whereas if the images were of very technical computer technology the mode of address would be formal not very simple.